Blogging, vlogging, and influencing are among the highest-paying employment in this digital age. It may be true that a good percentage of accounts on social media platforms are either bloggers or influencers. This makes the development of computer-generated influencers inevitable in the future. And that future is now.

What are Virtual or CGI Influencers?

Also known as a CGI (computer-generated imagery), these types of virtual graphics have been used to aid different forms of media through the years. CGI could be used in commercials, simulators, video games, art, and films. It is no question that CGI is important to the digital entertainment industry. This is why it comes to no surprise one brand develop a CGI influencer at one point.

Virtual influencers of CGI influencers are basically internet celebrities that are developed by a brand or company. These digital avatars are developed to act like human bloggers with their own style, voice, and image. These digital avatars are programmed to interact with the audiences as authentically as possible. Unlike human influencers, never get tired, emotional, or hurt by all the drama on the internet. Basically, they were created specifically to represent brands – to be controlled completely behind-the-scenes.

Should human influencers and bloggers be threatened by their existence? It is inevitable that some brands will prefer CGI influencers because it is completely under their control, for brand safety. There will be no contract and no controversies. They are programmed to be easily adaptable. However, there are still brands that will prefer the authenticity of human emotions to create a more relatable image.

Popular CGI Influencers

Through the past five years, there had been a multitude of CGI or virtual influencers that gained popularity. Here are a few of the most prominent and popular:

Seraphine for League of Legends

One of the latest developed CGI influencers, Seraphine is a player-controlled champion on the famous game League of Legends. Obviously developed to create hype on the game’s 2020 release, Seraphine’s character is developed first as an influencer on various social media like Twitter.

it’s been a week but i’m still so starstruck every single day hahahahh

— Seraphine⭐推荐阅读：
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