Twitter just gave us a new way to purchase things on the web: buying via tweets. Vendors using one of the three major e-commerce sites will now be able to sell to their customers directly through their Twitter timeline; merchants can now embed a buy now button into their tweets. Twitter’s buy now button will undoubtedly shake up e-commerce, making it easier for merchants to connect with and sell to their customers.

Our @maiyet sunglasses are slightly oversized with dual-layer acetate—buy Bird now in Jet Black with Oystershell. http://t.co/PkymZYAKR3

— Warby Parker (@WarbyParker) September 25, 2015

Twitter has been testing this technology for some time, and it is finally available to any vender who uses Demandware, Bigcommerce or Shopify as their e-commerce platform.

Cynics may argue that Twitter’s buy now button is just another way for companies to push their product into what some deem a practically sacred space, their social media timeline. While the cynical view may be poignant to some, it’s good to remember that Twitter has opened up this service to venders of all sizes, giving your local Etsy merchant the same capabilities to sell to his/her Twitter followers as huge corporations (Coca-Cola, Nike, Google etc.) have to sell to theirs. (Additionally, with the exception of promoted tweets, you have to follow these companies to get their tweets with the option to buy their products.)

While this new capability may help move some product for bigger companies, Twitter’s buy now button is huge for small businesses who are intent on selling their products online (and who isn’t?).

It is clear that this new capability will make Twitter (and social media more generally) even more vital to a company’s marketing campaign that it already was prior to its release. For now, Twitter’s buy now button is only available to U.S. merchants, but it’s clear to see where the puck is going. With Twitter’s 316 million global user base and the implementation of this new button, merchants can no longer realistically ignore Twitter.

推荐阅读：
数学题：大象，老虎和猴子在一起算年龄　 奥数题:有23个外形相同的面包，其中的22个质量相同　 数学题:有一块长方形草坪，如果这块草坪的长增加8米或宽增加6米　 数学题:用一根20米长的铁丝，围成一个长、宽是整米数的长方形　 数学题:有一杯糖水，糖与水的重量比是1:20　 奥数题:如果甲先做1小时，然后乙接替甲做1小时　 数学题:服装厂的工人每人每天可以生产4件上或7条裤子　 数学题:一个长方体长，宽，高都是两位数，并且它们的和是偶数　 数学题:若115,200,268被大于1的自然数除　 数学题:一只蚂蚁从墙根竖直向上爬到墙头用了4分钟